SENCO Unveils New Fastener Packaging for End-User Convenience
Expanded retail pack program features sleek, updated packaging design and colored gauge icons for easy reference.
KYOCERA SENCO Industrial Tools (SENCO), a global leader in pneumatic and cordless fastening solutions, proudly announces the launch of its convenient new retail pack, designed to redefine convenience and efficiency for end-users across the hardware retail channel. The new package sizing, accompanied by a fresh design and intuitive iconography, marks a significant expansion in SENCO’s fastener solutions.
The key features of SENCO's new retail pack include:
1. New Packaging Design: SENCO introduces a sleek and updated packaging design, aimed at enhancing visual merchandising on dealer shelves. The cleaner look promises easier navigation for customers, ensuring quick identification of the required fastener.
2. Customer-Intuitive Iconography: With a focus on end-user convenience, SENCO introduces colored gauge icons to aid customers in identifying the precise fastener they need. This iconography extends to coordinate with gauge icons on tool packaging, fostering a seamless experience for users. SENCO's colored iconography is poised to become an industry standard, streamlining the fastener selection process and reducing confusion and frustration.
3. Expanded Retail Pack Program: The new retail pack boasts a total of 77 SKUs, offering a comprehensive range of fastening solutions to meet diverse needs. Designed with scalability in mind, the packaging allows for the addition of further SKUs as required, ensuring comprehensive coverage of end-user requirements.
4. Smaller Quantity Size: SENCO's packaging is tailored for dealers in the hardware retail channel, with pack sizes optimized for common applications. Additionally, the smaller quantity size is ideal for professionals needing fasteners on the jobsite, remodelers, hobbyists, and DIY enthusiasts alike.
"SENCO's new fastener packaging represents a leap forward in convenience and functionality," remarked Brandon Groves, Director of Brand Marketing at SENCO. "We understand the importance of simplicity and efficiency in the fastening process, and our innovative packaging reflects our commitment to enhancing the user experience."
The new retail pack from SENCO is poised to revolutionize the way customers engage with fasteners, offering unparalleled convenience and reliability.
About KYOCERA SENCO Industrial Tools, Inc.
KYOCERA SENCO Industrial Tools was formed in August 2017 when Kyocera Corporation (NYSE:KYO)(TOKYO:6971) acquired SENCO Holdings, Inc., a leader in creating fasteners and power fastening tools for residential, commercial, manufacturing and construction applications.
Originally established in 1948, SENCO is renowned for its excellent product quality and diverse product line, which includes pneumatic and cordless nailers, staplers, screw systems and compressors, as well as nails, staples, screws and specialty fasteners. KYOCERA SENCO’s manufacturing and marketing are concentrated in the U.S. and Europe, with products sold in more than 40 countries worldwide.
Visit www.senco.com.
CONTRACTOR SUPPLY MAGAZINE
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Our cover story, Masters of Fasteners, visits Interstate Screw Corp. of metro Miami, which serves the fastening needs of south Florida, the Caribbean and Central and South America.
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