Sellars Adds Vice President of Marketing
Michelle Gross brings Sellars 25-plus years of experience with B2B and B2C national brands.
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Sellars Absorbent Materials, a Milwaukee-based manufacturer of wipes, absorbents and towel and tissue products, has hired Michelle Gross as Vice President of Marketing.
Gross, who has more than 25 years of experience with national brands in both the B2B and B2C categories, will lead Sellars’ marketing team as it enters new markets and introduces new products.
“Michelle is known for her high energy and innovative thinking that produces increased sales and bottom-line growth,” says Tom Sellars, CEO of Sellars. “She’s particularly adept at developing and executing strategic plans to introduce new products, which will benefit us greatly in the coming months.”
Later this year, Sellars will launch Bravo® kitchen towels across the country. Bravo towels, made mostly from recycled boxes, offer the best overall performance compared to the leading brands.
Prior to joining Sellars, Gross spent five years with Briggs & Stratton as Senior Director of Marketing. In her position, Gross was instrumental in the development and implementation of strategic marketing initiatives for the company’s fast-growing Energy Solutions business unit. Gross created the first customer acquisition and consumer lead generation campaign for the unit, which resulted in an increase of sales from $78M to $200M.
Prior to Briggs & Stratton, Gross guided marketing teams at Broan and Emerson.
About Sellars
Sellars is a privately held, high-growth, mid-sized ($100+MM in sales) company with more than 200 employees. Unlike its competitors, Sellars applies its proprietary technology to make high performing products from recycled materials and, as part of its manufacturing process, recycles its own production waste to create some of its absorbents.
In addition to its proprietary technology and processes, Sellars has 20 U.S. patents and 30 international patents.
Its products are used to wipe and absorb liquids on surfaces and hands in a variety of commercial, industrial and residential applications. Sellars’ shop towels can be found nationwide at a variety of retailers, including Home Depot, Lowe’s, Menards, Mills Fleet Farm, Blains Farm & Fleet, Tractor Supply, O’Reilly Auto Parts and NAPA. Sellars’ wiping products for the commercial markets are sold nationally through janitorial/sanitary, industrial, safety and specialty distributors.
Founded in 1985 and headquartered in Milwaukee, Wisconsin, Sellars is a leading manufacturer of shop towels, multi-use disposable wipers, towel and tissue and absorbent products. Sellars’ products, which are sold under the ToolBox®, Clean Task® and Mayfair® brands, are made from recycled and renewable materials, are high performance and good for the environment. Sellars is committed to using sustainable practices in all business areas while serving our people, customers and the planet.
Learn more about Sellars’ nearly 40 years of innovation at sellars.com.
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